Dear Reader,

This page details the Upshift Black Friday Price Guarantee promotion we are running.

The Upshift Black Friday Price Guarantee begins from Tuesday 26th October 2021 and is valid until Monday 29th November 2021, 23:59 GMT. All orders successfully placed in this period defined above will automatically be eligible for the promotion.

The promotion specifies that, should the price of any product on the site reduce in price during Black Friday Cyber Monday Weekend (Friday 26th November - Monday 29th November), all orders placed within the date range of 26/10/21 - 29/11/21 will be entitled to a proportional refund of the product price so it matches the lower Black Friday price.

For example, if a customer orders a product on October 30th 2021 for £1000, and the price decreases to £950 on Friday 26th November, "Black Friday", the purchaser shall be eligible for a reimbursement of the price difference between the price they paid and the Black Friday selling price. In this example, their original order price was £1000, minus the Black Friday selling price of £950, would equal a £50 reimbursement for the purchaser.

To redeem the promotion, the customer does not need to email Upshift because all orders are tracked and any price reductions will automatically trigger a proportional refund to be issued.

We run this promotion to give customers the peace of mind to know that they can order at any time in this period and will get their product(s) at the lowest available selling price on Upshift. In the past, customers have waited until Black Friday to find that there is no additional discount or the limited stock available was sold, therefore to ensure fairness and clarity, we introduced the Upshift Black Friday Price Guarantee. 

There are no guarantees that any product will reduce in price over the Black Friday Cyber Monday weekend, so instead of waiting and potentially missing out on limited stock, customers can purchase now knowing they will get their order for the lowest possible price.

If you have any questions regarding this promotion, please email