Upshift is the Sim Racing Store - run by Sim Racers, for Sim Racers!

We are sim racing enthusiasts, with years of experience at the top level of sim racing, which means we've got lots of experience using all different types of equipment from all the best sim racing brands. Over the years, we have picked up loads of knowledge, so we know what makes a product good, and what makes one bad. We know that it is really difficult to start sim racing - there is a lot of choice and not a lot of advice on what to buy, so we had to offer a solution. That solution is Upshift!


We offer free personalised advice to everyone, drawing on our many years of experience and helping you with your questions, whether your starting sim racing for the first time, or are an experienced sim racer wanting to upgrade or refine your setup. Upshift is run by sim racers like you, who understand your questions and are always happy to help!

Sim Racing is our passion, and we really do want to help you with your sim racing. Our impartial reviews aim to guide and advise you about all the important information about a product, including the thing the manufacturer's don't tell you; our Live Chat and Messenger mean you can chat to a Sim Racing Expert and ask your questions, and get quick, personalised responses. 

We go above and beyond for our customers, because we prioritise customer service and support - you spend a lot of money on sim racing, so we think you deserve a personalised, supportive and enjoyable buying experience, so that's what we give you.

Have a look at our Trustpilot profile to see all the lovely reviews our happy customers have left