About Us

Upshift is the Sim Racing Store - run by Sim Racers, for Sim Racers!

We are sim racing enthusiasts, with years of experience at the top level of sim racing, which means we've got lots of experience and knowledge about all things sim racing. We've applied our expertise to our range of sim racing rigs, seats and accessories, with uncompromising commitment to build quality and at market-beating low prices, you won't find any other site that offers better value for money.

 

We offer free personalised advice to everyone, drawing on our many years of experience and helping you with your questions, whether your starting sim racing for the first time, or are an experienced sim racer wanting to upgrade or refine your setup. Upshift is run by sim racers like you, who understand your questions and are always happy to help!

Sim Racing is our passion, and we really do want to help you with your sim racing. Our impartial reviews aim to guide and advise you about all the important information about a product, including the thing the manufacturer's don't tell you; our Live Chat and Messenger mean you can chat to a Sim Racing Expert and ask your questions, and get quick, personalised responses. 

We go above and beyond for our customers, because we prioritise customer service and support - you spend a lot of money on sim racing, so we think you deserve a personalised, supportive and enjoyable buying experience, so that's what we give you.